Blue Moon

Region-Specific Program

Keith Villa is Blue Moon's Brewmaster, and his motto has always been that the quality of a product is only as good as the quality of its ingredients. For this reason, after searching all over the world, he decided to use Valencia oranges from California. Based on this, we created a California program that was activated at all communication levels with great success. We gave the word grassroots a brand-new meaning.  

Make the Brand Part of Your Consumer's Community

Luis Gerardo Garcia-Jurado ©2019

Disclaimer: Some of the pieces shown in the portfolio section where my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.