Blue Moon

Region-Specific Program

Keith Villa is Blue Moon's Brewmaster, and his motto has always been that the quality of a product is only as good as the quality of its ingredients. For this reason, after searching all over the world, he decided to use Valencia oranges from California. Based on this, we created a California program that was activated at all communication levels with great success. We gave the word grassroots a brand-new meaning.  

Make the Brand Part of Your Consumer's Community