Heineken

FIVE STAR Network

 Find Your Place as a Brand and Own It

 

People Are Looking for Experience Money Can't Buy

People are more likely to enter a promotion if the prize is an experience.

 

If the perception is that this experience is so exclusive that you cannot purchase it, they ’re even more likely to enter.

 

For Heineken’s target demographic, upscale experiences are the triggers. 

Aspiration Is the Name of Heineken's Game

Disclaimer: Some of the pieces shown in the portfolio section were my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.

Luis Gerardo Garcia-Jurado ©2020