Miller Lite

Music Festivals

Brands Need to Adapt to Their Consumer's Environment, Not the Other Way Around

Beverage wrap to make any beer a ML
Case card
Welcome sign
Tin tops were very popular
Charging station
Bonnaroo Magazine Ad

Strong and Relevant Properties Transfer Equity to Brands

Massive event
Holistic look
Event tents
Applied Iconography
Clean look
Big brand presence
Point of sale