Affinity Creative Group
Building a world-class branding agency
Beyond making sure that the entire creative development of the agency was world-class by maintaining a talented team engaged, inspired, and motivated; as the Chief Creative Officer, I was also in charge of the corporate identity, and the brand, and marketing development. I started by defining a clear vision and mission and a positioning statement that would set our unique space in the industry.
Then I moved to build a unique agency culture based on trust, open communication, teamwork, and fun, which became the values of the organization.
I was very successful at creating a brand that stands for expertise, experience, creativity, upscale design, and high standards.