Affinity Creative Group

Brand Strategy & Marketing

Beyond making sure that the entire creative development of the agency was world-class by maintaining a talented team engaged, inspired, and motivated; as the Chief Creative Officer, I was also in charge of the corporate identity, and the brand, and marketing development. I started by defining a clear vision and mission and a positioning statement that would set our unique space in the industry.


Then I moved to build a unique agency culture based on trust, open communication, teamwork, and fun, which became the values of the organization.


I was very successful at creating a brand that stands for expertise, experience, creativity, upscale design, and high standards. 



Find Your Place in the Industry Based on Your Strengths and

Claim It

Use Every Resource to Show You're the Expert 

Vision And Passion:
The Formula for Success

Disclaimer: Some of the pieces shown in the portfolio section were my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.

Luis Gerardo Garcia-Jurado ©2020