Affinity Creative Group

Brand Strategy & Marketing

Beyond making sure that the entire creative development of the agency was world-class by maintaining a talented team engaged, inspired, and motivated; as the Chief Creative Officer, I was also in charge of the corporate identity, and the brand, and marketing development. I started by defining a clear vision and mission and a positioning statement that would set our unique space in the industry.


Then I moved to build a unique agency culture based on trust, open communication, teamwork, and fun, which became the values of the organization.


I was very successful at creating a brand that stands for expertise, experience, creativity, upscale design, and high standards. 



Find Your Place in the Industry Based on Your Strengths and

Claim It

Vision And Passion :
The Formula for Success

Use Every Resource to Show You're the Expert 

Luis Gerardo Garcia-Jurado ©2019

Disclaimer: Some of the pieces shown in the portfolio section where my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.