Right Insights Always Pay Off
One of the main reasons for the massive success of this campaign, Heineken's most successful campaign in the USA, was the ability to find the right target and to determine the right insights.
Coherence Goes Beyond the Look and Feel
Another big reason for the success was the fact we were able to bring the same wittiness across all different channels. From TV to radio to retail to digital. Every platform was able to deliver the same feeling from the voice, the type of image, the colors, etc. Even without Jonathan Goldsmith
Keep Same Behavior
Across All Touchpoints