EnFamiliate con Kellogg's
We created the first Kellogg’s web-based, fully customizable promotion that gave retailers freedom of choice. We called the program EnFamiliate, which is a made-up Spanish word that means “get with family.” In the program, retailers chose what to give away from a pool of prizes that were all very relevant to the demographic, like movie tickets or trips to local theme parks or sports events. The prizes allowed for more than just the usual two participants—at least eight tickets were given to each winner, to accommodate the whole family. Retailers could also choose the brands to be part of the promotion, depending of which products they wanted to highlight more.
This is the most successful Kellogg's Hispanic Shopper Marketing program to date, and it has grown and expanded into many other markets across the US.