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Where Have Your Boots Been?
We know Millennials live in the digital space, sharing everything they care about, so we took advantage of that and gave them a reason to do it more often.
This promotion was driven almost entirely via social media.
With the support of local influencers and PR activations, Miller Lite gave away special-edition Miller Lite Lucchese boots along with hundreds of Houston Rodeo tickets
Give Millennials a Good Reason and They Will Promote Your Brand
Activation Through Social Engagement:
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