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rebranding a 100 year-old brand

When market research and a brand audit shows that your brand does not have a clear USP against your competition, you need to act. 

The look beyond the message

Once at it, go all the way. Evolve not only your voice but your look to be coherent

Disclaimer: Some of the pieces shown in the portfolio section were my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.

Luis Gerardo Garcia-Jurado ©2020