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Heineken USA 

Brand Portfolio

Treat a Portfolio as a Single Brand

This Mexican Independence Day case-stacker display was designed as a little pueblo (town) where every brand had its own representative building: Tecate was city hall, Carta Blanca the cantina, Sol the beer store, Bohemia the restaurant, and Dos Equis the convenience store. The header was three-dimensional and had space for pricing. It was detachable to allow every brand to be independent.

If You Have a Real Story,

Tell It



It was only fair that this holiday be owned by the original Mexican beers.

But it had to be done in a very authentic way. 

Sombreros and maracas are *not* allowed.

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