Miller Lite

Where Have Your Boots Been?



We know Millennials live in the digital space, sharing everything they care about, so we took advantage of that and gave them a reason to do it more often.

This promotion was driven almost entirely via social media. 

With the support of local influencers and PR activations, Miller Lite gave away special-edition Miller Lite Lucchese boots along with hundreds of Houston Rodeo tickets

Give Millennials a Good Reason and They Will Promote Your Brand

Activation Through Social Engagement: 

Disclaimer: Some of the pieces shown in the portfolio section were my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.

Luis Gerardo Garcia-Jurado ©2020