While other brands focused on the finish line, Kellogg's celebrated the start.
What began as a good idea became the most successful Kellogg’s campaign in the past decade. The platform slogan, From Great Starts Come Great Things, became the RTEC (Ready to Eat Cereal) business unit mantra and increased revenue considerably.
This EFFIE award-winning, 360°campaign was extremely successful at all levels, retail, social media, and more.
My Role: Besides being part of the ideation and concepting of the strategy, I oversaw the creative development of the concept throughout all the promotional and in-store communications and channels.