From Great Starts, Come Great Things
The Perfect Brand Platform, Literally
While every other brand was paying attention to the finish line, Kellogg's celebrated the start.
What began as a good idea became the most successful Kellogg’s campaign in the past decade. The platform slogan, From Great Starts Come Great Things, became the RTEC (Ready to Eat Cereal) business unit mantra and increased revenue considerably.
This EFFIE-winning, 360°campaign was extremely successful at all levels, retail, social media, and more.