Kellogg's 

From Great Starts, Come Great Things

The Perfect Brand Platform, Literally

While every other brand was paying attention to the finish line, Kellogg's celebrated the start. 

What began as a good idea became the most successful Kellogg’s campaign in the past decade. The platform slogan, From Great Starts Come Great Things, became the RTEC (Ready to Eat Cereal) business unit mantra and increased revenue considerably. 

This EFFIE-winning, 360°campaign was extremely successful at all levels, retail, social media, and more.

 

 

Take Every Opportunity to Create Buzz

An Award-Winning Idea Builds the Brand at Every Touchpoint  

and Do Real-Time Marketing

Luis Gerardo Garcia-Jurado ©2019

Disclaimer: Some of the pieces shown in the portfolio section where my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.