Miller Lite

Music Festivals

Brands Need to Adapt to Their Consumer's Environment, Not the Other Way Around

Beverage wrap to make any beer a ML
Case card
Welcome sign
Tin tops were very popular
Charging station
Bonnaroo Magazine Ad
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Strong and Relevant Properties Transfer Equity to Brands

Massive event
Holistic look
Event tents
Applied Iconography
Clean look
Big brand presence
iconography
Point of sale
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