Dos Equis

The Most Interesting

Man in the World

Right Insights Always Pay Off

One of the main reasons for the massive success of this campaign, Heineken's most successful campaign in the USA, was the ability to find the right target and to determine the right insights.

Coherence Goes Beyond the Look and Feel

Another big reason for the success was the fact we were able to bring the same wittiness across all different channels. From TV to radio to retail to digital. Every platform was able to deliver the same feeling from the voice, the type of image, the colors, etc. Even without Jonathan Goldsmith



Keep Same Behavior
Across All Touchpoints

Luis Gerardo Garcia-Jurado ©2019

Disclaimer: Some of the pieces shown in the portfolio section where my creation, others were created by my team or other teams at the agency or other agencies mostly as a result of my direction or collaboration.