Branding is my passion. I love that I can shape people's perception of a mark representing a product, a company, or an organization, by how it looks, speaks, and behaves. I feel proud of giving life to an entity that is capable of connecting emotionally with people through images and messages, but most importantly, relatable stories. Every commercial, every promotion, every display, every web and social post, every billboard is an opportunity to tell a story.

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I am a designer, a creative mentor, a team leader, an experience-sharer, a problem-solver, a behavior-shaper, a beauty-seeker, and a remarkable storyteller.

My high level of empathy allows me to turn insights into successful brand-building campaigns across the broad consumer journey spectrum. 

I have a history of developing engaging solutions for Kellogg's, IBM, Heineken, and more. I have consistently led international campaigns and brands from diverse viewpoints to engage with multiple audiences and markets. Moreover, I am a multicultural expert with a global perspective and am bilingual in English and Spanish.

Industries experience in CPGs, wine, beers and spirits, nonprofits, telecommunications and technology, finance and consulting, and education. B2B B2C

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In July 2020 I became the president-elect of the American Marketing Association San Francisco Chapter after being the SVP of Marketing and Communications for two years. Being part of the board has allowed me to expand my knowledge and experience in the marketing realm.